Build Where Engagement and Loyalty Are Highest
-
Premium user base. iOS users consistently spend more on apps and in-app purchases than Android users. In 2024, the App Store generated nearly $86 billion in consumer spending, more than double Google Play.
-
High engagement and loyalty. iPhone owners are known for brand loyalty, with 90% planning to stick with Apple. That means your app isn’t just downloaded - it’s used, revisited, and trusted.
-
Strong app ecosystem. With 1.8 million apps available on the App Store, visibility matters. But the flip side is Apple’s stringent app review process ensures higher-quality competition, which means a well-built app can stand out and thrive.
-
Global growth pockets. While iOS may not dominate market share worldwide, it commands influence in high-value regions like North America, Western Europe, Japan, and Australia - markets where user spending is highest.
-
Cutting-edge opportunities. iOS gives early access to Apple’s latest innovations - ARKit, SwiftUI, Siri integration, Apple Watch, Vision Pro - ensuring apps can harness the newest capabilities first.
What This Means for You
-
Monetize smarter: iOS users are ready to pay for quality experiences.
-
Build loyalty: A devoted community means higher retention and lifetime value.
-
Innovate early: Apple’s ecosystem lets you leverage advanced tech to differentiate.
-
Scale where it counts: iOS apps thrive in markets with higher ARPU (average revenue per user).
When you build for iOS, you’re not just launching an app; you’re investing in a platform where design excellence, user loyalty, and business growth align.
